As I drive around town and notice the
electronic business signage that's out there, I am struck by the wide variety of styles available in signage. Some businesses use these various styles to their advantage by hanging signs that are both attractive and easy to read (such as this
LED Open sign). Other businesses go for straight function and buy a simple sign that gets the message across, but in a very bland and unattractive way. For instance, the other day I saw a
"Drive Thru Open" sign in the window of a local fast food restaurant (part of a nationwide chain). This sign was made up of red text only--no border, no other colors, no flashing or animation, nothing. While it got the messag
e across to those who took the time to read it, this LED sign did nothing to draw your attention to it, nor did it give a great impression of the restaurant itself. Hey, if you are going to go to the trouble of purchasing business signage, do it with style! The restaurant in question could have purchased a
"Drive-Thru Open" LED sign such as this one to the right with color and a directional arrow. Choose a readable and
eye-catching LED sign that brings you business and sets the right tone for your store. Style, function,
and results -- now that's good marketing!
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