Opening a business involves a long to-do list. More than likely, "Buy business signage" is on that list. Many shopping centers have specific requirements for the storefront signage that you use.
Channel letters are fast becoming the number one choice of business owners for their storefront signage. Here are a few tips on choosing the right channel letters for your business:
1. The first thing you need to decide is what type of illumination you want to use -- LED or neon. LED channel letters are much more energy-efficient and have much less maintenance than neon channel letters. Also, LED-illuminated channel letters are light and easier to install than neon. When it comes to how the sign will look, you probably won't notice a huge difference in the look of an enclosed channel letter or a reverse-lit channel letter. Both types of illumination work great for these applications. If you choose an open-faced channel letter design, you will need to choose neon.
2. Your choice of style of your channel letter sign can really set your business apart from the others. Current styles of channel letter signs are front-lit, reverse-lit, front and back-lit, open-faced, and contoured (which you would choose if you want a logo-type design). Here at
LED Sign Works we are able to create any of these sign types to your specifications. As an authorized reseller of the top two channel letter manufacturers in the country, we can bring you the best quality channel letter signs for the best price. If you need to submit artwork to us for your channel letter sign, just e-mail it to us at: custom@ledsignworks.com.
3. The next decision you need to make regarding your channel letters is the height/letter size of your sign. Take a look at the business signage in your area to get an idea of how tall you want your letters to be. Most channel letters are between 12" and 36" in height.
4. Lastly, you need to choose the colors for your channel letters. This is where you need to know some lingo. The "face" color is the color of the front of the sign; the "return" or "can" color is the color of the sides of the sign; the "trim cap" color is the color of the trim that holds the face onto the return of the letter. Translucent vinyl is also sometimes used on the face of the letters to add different colors and designs.
Channel letters are an excellent advertising investment for your business. This is advertising that works for you all day and all night. Bright, clear signage is one of the most powerful marketing tools available. Take advantage of it!
Labels: business signs, channel letters, LED signs, signs
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