Welcome to our blog! This is where we will give tips and ideas for using LED business signs. Also, we will showcase businesses that use our signs effectively. (And we might even give some unnamed examples of some things to avoid.)
We recently published a lens on Squidoo.com that talks about how to use business signage effectively. You can read the entire lens here:
Business Signage -- an effective yet often overlooked form of advertising by biz_advisor
Businesses today face stiff competition. Not just competition from similar businesses, but competition from all businesses for the consumer's shrinking buying power. Because of the economic climate we are now in, businesses must become better at using their advertising dollars effectively.
One of the most effective, yet least expensive forms of advertising available to businesses is signage. Yes, signage--that oft overlooked yet critical link from your business to the world outside.
Effective signage lets would-be customers know in seconds what your business has to offer. Simplicity and style matter greatly here, as customers are often in a hurry and don't have time to read long narratives about your business.
Here are some tips on creating good signage:
1.
Size. Make sure you signage is large enough to be seen from the street and down the street a fair distance. Remember, potential customers are usually driving by your store at an average of 40 miles per hour (depending on the street, of course), so your signage lettering must be large enough for them to read it clearly and quickly.
2.
Font style. Again, customers will most likely be driving by your business, so make sure the font you use on your signage is easy to read from a distance and quickly deciphered. I've seen too many businesses try to get fancy with script and other stylistic fonts that are nearly impossible to read quickly unless one is standing still. Don't make your potential customers work too hard to read your signs--chances are they'll just keep moving without giving your business another thought.
3.
Color. The color of both your signage background and lettering is extremely important. Take into account whether the sign is lighted for nighttime use or if it is unlit for mostly daytime viewing. Lit
channel letter signs, for instance, can be very difficult to read in some blue tones (letters can look fuzzy), whereas some white-lettered signs can be difficult to read during the daylight.
Be sure to contrast your signage with the color and texture of the building on which it is placed. I recently saw a large chain discount store change its signage to white lettering on a light beige background and building. It was so hard to read that we actually passed it while looking specifically for this store, and this is a VERY large store so it should have been hard to miss. Again, don't make your customers work too hard to read your signage--you only get a few seconds to catch their attention.
4.
Messaging. Use your business signage to do more than put your store name out there. Some of the latest signage technology allows you to send specific messages to your customers about your services and specials. For instance, LED (stands for light-emitting diode) signage sends a bright, clear, easy to read message to passers-by for just pennies a day in power costs.
LED signage comes in many forms: channel letters to mount on the storefront; scrolling outdoor message signs for streetview messaging; smaller,
scrolling indoor message signs to advertise specials within your store; and small, bright, and sometimes
flashing LED signs with short messages to be displayed in store windows. These signs are environmentally-friendly and energy-efficient and their bright, clear messages leave an almost subliminal imprint of the minds of those passing by. This is a great way to let customers know about your additional services and products.
In the past, too many businesses have overlooked the power of good, effective business signage. When created and displayed properly, your signage gives you permanent, cost-effective advertising that sticks in the minds of your customers and brings new customers inside your store. Play it smart and use your signage to its maximum potential. It just may be the competitive edge you're looking for.
![]()
Your source for: LED Signs
